As the saying goes, "Beauty sells itself”. According to a study published in the Journal of Marketing and Consumer Research, an attractive and high-quality package directly influences customer purchase habits and positively influences consumer perception of your product. So, with poor packaging, a brand can easily experience dwindling sales even with the best quality product and aggressive marketing.
If you struggle to find the perfect packaging for your fragrances, you are at the right place. This brief yet insightful guide shares the ins and outs of choosing market-appropriate perfume bottles for your brand.
Consider your Brand Identity Before Deciding
Before shopping for perfume bottles, you must clearly define your brand identity and personality. This clearly outlined makes it easier to evaluate the perfume, choose features, and pick the right bottles.
Some of the key questions to ask yourself include;
● What is our perfume type? Is it for young professional women, athletes, or tight budgets?
● What emotions do we want to evoke? Sexy, confident, chic, regal?
● What style are we going for? Minimalistic, colorful, retro?
● Do we need any special reservations? A darker colored bottle to retain fragrance quality better in heat?
● What is our budget?
● How creative do we want to get? Do we need to customize, or do standard features work?
Top 5 Features to Consider When Choosing Perfume Bottles
Here are the most essential features to look out for when choosing fragrance bottles for your business:
1. Pick the Bottle Material and Type
The material of the perfume bottle wears multiple hats. First, the choice of material sells the quality and representation of your perfume on the market. For instance, a budget-friendly brand can use cheaper plastic perfume bottles, whereas a brand going for sustainability can choose ethically sourced and recycled glass perfume bottles.
A high-end fragrance brand is also more likely to go for glass than plastic bottles. The material also plays into the science of perfume making. For instance, a particular material may better preserve the scent longer than other materials. Similarly, some materials may be better at preserving the integrity of the fragrance in warmer climates than others (Extreme heat can easily degrade the fragrance).
Many perfume makers prefer glass bottles as they don't have any chemicals that can potentially react to the fragrance to alter the scent or other properties. You can choose between clear, frosted, and colored glass.
2. Examine the Shape
Perfume bottles come in a cross-section of shoes, from oval to round and square. Brands with bigger budgets customize their bottles based on the story or image they create for the perfume. A good example is Carolina Herrera’s Good Girl fragranced housed in a bottle shaped like high court heels.
Either way, choose a shape based on the emotions you want to evoke or the message you want to convey through your fragrance. For example, the CH Good Girl dual-colored heel-shaped fragrance represents a woman's femininity, power, sensuality, and duality.
3. Get the Size Right
Perfume bottles come in two sizing groups, i.e., standard and customized. Standard sizes include the travel-sized 15ml bottles, 30, 50, and 100ml bottles. You will typically observe these sizes with regular bottle shapes, like round, cylindrical, oval, and square.
While some customized bottle designs take up the standard sizes, others come with unique sizing based on the customized design. Many high-end or larger fragrance brands usually go for customized shapes and sizes since they can afford the budget,
4. Select Your Dispensing Mechanism
Perfume bottles come with a pump or spray dispensing mechanism. In addition to complementing the perfume’s look, they also influence the ease of use. For example, a spray bottle is great for standard perfumes, while a pump dispenser is great for scented products, like gels, colognes, aftershaves, and even lotions.
Whether you are making DIY perfumed products or mass producing them, you have to carefully consider the dispensing mechanism and how it will impact your product's overall look and usability.
5. Finish Off with Closures and Caps
Finish off your perfume look with the bottle’s closure or cap. Like the dispensing mechanism, caps and closures impact the look and usability of the product. For example, an uncapped bottle may not be the best option for smooth, runny cologne. However, the best manufacturers offer various solutions, including a closure seal or reusable cap, among others.
Why Does A Brand Need to Choose the Right Perfume Bottle?
Perfumes are more than just the scent - it's an experience- encompassing the scent and aesthetics that come with it - including the right perfume bottle. In the perfume world, consumers buy the fragrance and the brand.
So, in addition to the right marketing strategies, brands must choose the right perfume bottle to match their brand identity and sell the right experience to their target customer. For instance, a fragrance brand meant for a younger Gen Z crowd will have a completely different perfume bottle design than one meant for the older boomer generation.
Why Choose Blossom Packing for Your Perfume Bottle Needs
Blossom Packing stands out among the top brands to source for your brand’s perfume bottles. In addition to the manufacturer’s affordability, Blossom Packing delivers high quality material perfume bottles and reliable after-sales customer support.
Blossom Packing is any brand’s dream, whether a large mass producer or a DIY start-up - thanks to its more than a decade of experience in the market. Plus, Blossom Packing is a niche manufacturer -focusing on skincare, cosmetic, and perfume packaging.
The manufacturer has an in-house R&D team specializing in glass product development and quality testing using sustainable and innovative in-house technology. As a niche expert, the Blossom Packing team also comes with a deep understanding of the aesthetic and technical needs of developing perfume bottles with any customer in mind.
Blossom Packing guarantees:
● Affordability and value for money
● Different perfume bottle styles to match your brand identity and personality
● A variety of bottle designs - including portable travel, refill, colored, luxury, and customizable bottles.
● Generous variety of bottle-size offerings
